Define your space
Starting your own graphic design business is an exciting adventure for you. But before you get started, there are some key critical success factors that will save you time, money, and energy.
One of the first critical success factors is to make sure that you define your space for delivery of your services. Sound simple? Maybe not.
Some people believe that an online business doesn’t require dedicated space. It just requires a PC and a few pieces of software. But don’t be mislead by these types of individuals.
A well-planned, organized workspace enables you to work more efficiently and effectively – regardless of the scope of services you offer. This is particularly true in the graphic design business. Hardware needs such as a computer, printer, scanner, and other supplies take up a small amount of space.
But there are other components of the graphic design business that require the use of additional space. Creativity and productivity rely on your ability to visualize and conceptualize various designs and layouts. You may need to use visual aids to support your creativity.
Graphic design is also a business where seeing a proof or prototype in real-life is more effective than seeing it in a computer file. You’ll want to have access to adequate table top workspace, paper cutters, X-Acto knives, and other materials to aid your design. Various sizes, colors, and textures of paper can also generate new ideas and thoughts.
When you establish your online graphic design business, designate your workspace to allow for these types of creative outlets. Make sure that you have:
• Adequate table top workspace
• Sufficient desk space for printers, computers, fax machines, and other equipment
• File space for sample materials, portfolio, and other projects
• Space for organizing and maintaining accounting related documents such as expense receipts, billing information, tax documents, and related information
• A large dry-erase board for mind-mapping and brainstorming
• Over-sized calendars for tracking and managing project deadlines and visually seeing the work unfold
We also recommend that you make your workspace inspirational and motivational by including colorful photographs, drawings, or other graphics that create energy. A space that is visually appealing goes a long way in contributing to the success of a graphic designer.
Your business is worth this investment in your workspace and yourself. Don’t neglect the importance of preparing your dedicated workspace to inspire you to greater heights in your business endeavors.
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